Solutions – Story Telling

Story Telling to Create Greater Impact When Coaching

This highly effective communication approach enables you to coach in a more engaging and compelling way. This is because stories do two things that facts alone do not; they provide context and they connect to emotion. Learn how to craft and tell a variety of stories that you can share in any coaching situation. Know how to apply practical story telling techniques to increase your impact in developing your team.

Make Your Message Stick

          Influence More Effectively

So much comes at people in any given day. If you want your salespeople to really hear you, using a story to illustrate a key coaching message will help you cut through the noise and be heard. In 1-3 minutes, you can share information in a compelling way to increase performance.

         Inspire Action

Ever wonder why some coaching sticks and some doesn’t? For a salesperson to change a behavior it’s critical that the message be clear. Stories will add credibility to your message. By making it real, you will be able to inspire the right actions. 

          Stronger Relationships with your Team

Engaging in the use of stories creates a stronger, more compelling message. When you humanize a message through a story, you build trust, and trust leads to stronger relationships. Sometimes a tough message is better received through a story.

          Differentiated Communication

Your salespeople should use stories with their customers and when using them in coaching, you set the bar for differentiated communication. Not only are you getting through in a way that’s differentiated, but you are also modeling an effective approach for your salespeople to use with customers.

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What Our Clients Are Saying

The most telling metric for us is downstream spending. Our card members are using the card, and we’re seeing impressive results including dramatic increases in supplementary cards. We’ve improved from an average of 57% to 85%; with 4 days of over 100% penetration on sales. It’s very exciting

– Eric Nielson, Vice President, Small Business Services
American Express

What key coaching message would you want to convey to compel someone to act differently?

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