Clients – Steel Manufacturer

Steel Manufacturer

Client Success Story

A steel manufacturer in a commoditized market partnered with DoubleDigit Sales to develop and understand its competitive differentiators and train its employees to deliver against them.

“The training is relevant to our business and the course material is modeled to what we do.”

– Training Participant


Improved Employee Engagement Scores


Complete Organizational Alignment


Process Driven Sales Culture


This manufacturer works in steel and mining. They have 260,000 employees worldwide.


  • Competitive differentiation
  • Aligning the organization


After partnering with DoubleDigit Sales, the work started on a Strategic BluePRINT that would outline the desired state of their sales culture in 3 years.

A research report was created so the company would know what was happening within the steel industry’s sales organizations. Various roles in the steel business were researched; strengths, weaknesses, opportunities and threats were then identified. Of the opportunities found, 90% were based around updating skills, behaviors, as well as some sales processes.

Training targeted 4 roles within the business:

  • Sales Leaders & Sales Managers
  • Account Managers
  • Account Representatives
  • Technical Sales Managers


There was a marked increase in overall engagement scores and a complete shift in culture; from one that varied throughout the company, to a unified organization focused on a process driven sales culture.


Create a Process Driven Sales Culture
With DoubleDigit Sales

More Resources


Sales Culture Effectiveness Report