Clients – Molson Coors

Client Success Story

Molson Coors is a multinational brewing company. They partnered with DoubleDigit Sales to create a systemic way to manage and drive sales.

“Our dozen strategic brands grew at three times industry growth. That’s a key indicator of the success of our work with DoubleDigit Sales.”

– Rick Tousaw, AVP


Regained Preferred Supplier Status


Improved Sales Consistency and Effectiveness


Consistent Sales and Coaching Methodology


  • Volume and market share being eroded on all fronts
  • Lack of consistent sales behaviors across the country
  • Significant opportunity to improve upon existing sales processes and systems
  • Relationship vs. solution orientation


Molson Canada’s sales organization has transformed itself through a strategy called Customer Preferred Supplier, by successfully ingraining the discipline of “The Molson Way of Selling and Managing” with DoubleDigit Sales’ involvement and support.

  • The Molson Way to Sell – a consistent, disciplined approach to match sales objectives with customer needs, while improving conditions within business relationships.
  • The Molson Way to Manage – developing people and delivering plan through active input and “In Market” coaching.

“What the Customer sees is that we’re getting better at what we do for them – probing and asking better questions, negotiating better. It’s done wonders for our selling skills.”

– Clay Bertrand, Sales Manager


Embed A World Class Sales Culture
With DoubleDigit Sales

More Resources


Sales Culture Effectiveness Report