Insights – Selling Power’s Conference

keynote speech at sales 2.0 conference

If you were not able to attend Selling Power’s Sales 2.0 Conference in Philadelphia, we’ve got you covered. This year’s event focused on the evolution of sales; and our CEO Kevin Higgins provided insight on how to increase sales team productivity and results.

Here are 7 of the many insights that were shared during the conference:

  1. Artificial intelligence is making headway in the sales space. Although technology is advising people, it is still people that control technology; therefore, investing in sales talent is still essential.
  2. Building trust is at the heart of a positive customer experience; 80-90% of that customer experience is defined by emotion. Is your customer experience consistent and adding value in a way that your customers care about?
  3. Now more than ever sales and marketing must be aligned. Account based marketing delivers more value and meaning to customers. Leveraging both functions in a coordinated way is critical for growth.
  4. We now know that 70% of a buyer’s journey begins online and 50% of sales go to the first salesperson to make contact. How quickly are your salespeople responding to leads?
  5. A sales enablement strategy is essential to revenue growth: 81% of sales organizations now have a strategy in place.
  6. Digital and human interactions are both equally important and matter at different points in the buyer’s journey.
  7. Research indicates that there is a higher chance of winning at craps in Las Vegas (49.4%) than the B2B closing rate for a forecasted deal (46.3%).

To access additional thoughts from the conference, including how we can help you improve your sales team’s performance, contact us. We’re here to help!